Altaïr Avocats advises GSO Innovation, SWEN Capital Partners and Nouvelle Aquitaine Co-Investissement on the sale of Poool to Canadian group Darwin CX

A Strategic Transaction to Accelerate International Development

Founded in 2017, Poool develops technologies that enable press publishers and content platforms to optimize their relationship with readers and accelerate the conversion of their audience into paying subscribers. The company offers, in particular, dynamic paywall solutions, registration walls, and engagement journeys, facilitating the acquisition and retention of digital subscribers.

The combination with Darwin CX, a Canadian platform specializing in the management and optimization of print and web subscriptions, aims to offer publishers an integrated solution covering the entire subscriber lifecycle, from the first interaction with content through to subscription management and renewal.

This transaction is part of a broader trend of consolidation and internationalization in technologies dedicated to digital content monetization. It will allow Poool to benefit from Darwin CX’s international presence and technological expertise in order to accelerate its growth among media groups in Europe and internationally.

Altaïr Avocats, Legal Counsel to the Selling Funds

Altaïr Avocats a accompagné les fonds d’investissement GSO Innovation, SWEN Capital Partners et Nouvelle Aquitaine Co-Investissement dans l’ensemble des aspects juridiques de cette opération stratégique.

This transaction illustrates Altaïr Avocats’ ability to support investment funds on complex transactions with a strong strategic and international dimension, in innovative sectors such as technologies applied to media and digital content monetization.

Its team comprised:

Corporate : Philippe Beauregard, partner and Margaux Fournex, associate.