Commercial / Competition
Digital & IP

Altaïr Avocats assists and advises French and foreign companies in transactions related to their commercial activities.

Our expertise is based on understanding your commercial, financial and industrial goals and ensuring they comply with the legal framework in order to draw up the most effective contractual arrangements. We regularly act on behalf of companies of the Biotech – Health – Pharmaceuticals, Cosmetics, Agri-food – Wines & Spirits, Digital – Tech, FMCG – Fashion – Luxury Goods, and Greentech – Ecological transition sectors.

Our scope of practice covers all aspects of competition, distribution (ecommerce / retail) , consumer, intellectual property and digital laws.

● Creation and development of exclusive distribution networks, franchising (or master franchising), selective distribution, brand licensing, commercial agencies, brokerage or commission-based affiliation;
● E-commerce (online terms and conditions of use and sale) and how it relates to selective distribution and multi-channel distribution;
● Preparation and negotiation of commercial contracts, taking into account, in particular, the rules on restrictive competition practices (abrupt termination of established commercial relations and tendering leading to a significant imbalance) and anti-competitive practices (cartels and abuse of dominant position)
● Formalisation and negotiation of confidentiality, R&D, co-development, licensing, logistics, manufacturing and processing agreements for industrial players, particularly in the pharmaceutical, agri-food and chemical sectors;
● Development of commercial and pricing policies, differentiated where applicable, in compliance with pricing transparency regulations (general terms and conditions of sale, general terms and conditions of purchase and general terms and conditions of service) and commercial negotiations;
● Drafting of IT contracts: development, maintenance, licensing (PaaS, SaaS, etc.) ERP;
● Implementation of sales promotion techniques (bonuses, price reductions, etc.) in compliance with consumer law (misleading or unfair practices) and advertising and marketing (comparative, native, ambush marketing, etc.) and sponsorship (image rights);
● Protection of trade secrets, trademarks and artistic creations, as well as their exploitation, particularly in the form of transfer or licensing, of intellectual and industrial property rights;
● Validation and implementation of personal data processing (collection, use, subcontracting, export, etc.).

Expertises