IRDI Capital Investissement Completes the MBO of 3AS Racing

A Shareholding Reorganization Backed by IRDI Capital Investissement

3AS Racing, a leading player in e-commerce for motorcycle equipment and spare parts, announces the completion of a management buy-out (MBO) with the support of IRDI Capital Investissement.

This transaction allows Antoine Septier, the company’s director, to significantly increase his equity stake, alongside three key team members — Cyril Jemy, Vincent Chabernaud and Guillaume Theillout — who are now becoming shareholders in the project. Founder Frédéric Lemeunier is relinquishing control while partially reinvesting, ensuring a gradual and balanced ownership transition.

Founded in 2007 and based in Gironde, 3AS Racing has established itself as a key player in the motorcycle segment, particularly in off-road riding (motocross, enduro, trial), with a catalogue of more than 250,000 references and a strong digital presence. This transaction marks a new stage in the company’s development, consolidating ownership around the management team and securing the continuation of its growth strategy.

IRDI Capital Investissement is supporting this managerial buyout by providing financial and strategic backing to the management team, with the aim of strengthening the company’s governance, supporting its operational development and opening up new medium-term growth prospects.

Altaïr Avocats, Legal Counsel to IRDI Capital Investissement

Altaïr Avocats worked alongside IRDI Capital Investissement to structure the transaction from a legal standpoint, protect the investor’s interests and implement the agreements relating to the MBO.

The Altaïr Avocats team advising IRDI Capital Investissement comprised:

Corporate : Pierre Gramage, Partner, Christine Léger, Jurist and Hugo Henry, Associate. 

Due diligence: 

• Corporate : Pierre Gramage (Partner)
• Tax : Philippe Pescayre (Partner), 
• Distribution / IP / Data : Christophe Héry (Partner), Albane Watine (Senior Associate) and Jade Mignucci (Associate) , 

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External advisers

Parties involved in the transaction

• Buyer: Management (Antoine Septier, Cyril Jemy, Vincent Chabernaud and Guillaume Theillout) and IRDI Capital Investissement (Ludovic Sarrazin, Romain Sarie)

• Seller/Re-investor: Frédéric Lemeunier

M&A Advisers

• Seller: Clairfield (Bertrand Hermez, Marie Dokchine and Alexandre Pierre)

• Buyer: Ama Partners (Kevin Peyrot, Valentin Bouilly)

Legal Advisers

• Management : François Romain

• Seller: Apollo Avocats (Florence Savoure and Laura Smyrliadis)

Audits

• Financial: Rydge Conseil (Margaux Chamarre and Clément Lefort)

• Employment: Ellipse Avocats (Audrey Bastien)

Financing:

• Société Générale (Catherine Thevenet and Johanna de Jesus Antunes)

• BNP Paribas (Florent Pasquier)